Monty Python embraces the concept of giving away infinite goods to increase the value of scarce goods:

[W]hile they could sue, instead, they decided to fight free videos with free videos by putting up their own versions — in higher quality…. they’re hoping people viewing the videos will go to the Pythonline site and buy DVDs (scarce goods) of their movies as well. What an idea. Instead of suing, give fans what they want, and give them a reason to buy.