A long and interesting weekend read from SearchEngineLand, an interview with Eric Schmidt. I’m not through it yet. Here, some of Schmidt on newspapers:

The number of readers for newspapers is declining. The market is becoming more specialized. There will always be a market for people who read the newspaper on a train going into New York City. There will always be a market for people who sit in in the afternoon in a cafe in the city and read the newspaper in the sunshine. The term “killing” is a bit over[blown]. Newspapers face a long-term secular decline because of the shift in user habits due to the Internet. […]

We think that over a long enough period of time, most people will have personalized news-reading experiences on mobile-type devices that will largely replace their traditional reading of newspapers. Over a decade or something. And that that kind of news consumption will be very personal, very targeted. It will remember what you know. It will suggest things that you might want to know. It will have advertising. Right? And it will be as convenient and fun as reading a traditional newspaper or magazine.

So one way one to think about it is that the newspaper or magazine industry do a great job of the convenience of scanning and looking and understanding. And we have to get the web to that point, or whatever the web becomes. So we just announced, the official name is Google Fast Flip. And that’s an example of the kind of thing we’re doing. And we have a lot more coming.