A revolution has started in Europe, and before long it’s bound to hit the United States’ shores: consumers can now buy toilet paper in basic black:
Portuguese paper producer Renova introduced its line of black toilet paper in Spain and Portugal earlier this year and has just put it into French shops, a company official said today.
“The intensity of the interest in this product we got from all over the world was unexpected,” said Renova’s international brand manager, Jose Manuel Pinheiro.
And since Renova is now flush with victory and on a roll, it’s expanding its market:
The firm plans to launch the product, aimed at designer hotels and restaurants, in the US and Canada early next year after receiving a high number of orders via its internet site, he said.
The Portuguese company, based in Torres Novas, 120km north-east of Lisbon, has received online orders from as far away as Australia and Japan for what he said is the world’s first-ever black toilet paper.
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.