If you get a lemon, make lemonade. If you get worm crap, make fertilizer:
TRENTON, New Jersey (AP) — Tom Szaky is wearing what he calls his “greed hat,” turning worm excrement into profit.
The 23-year-old Princeton dropout set out to be a smart entrepreneur, not an environmental hero. His growing business is built on organic fertilizer made from worm feces, then bottled in recycled plastic bottles.
TMV had that when he was a kid. It was called “school food.” MORE:
The company, TerraCycle, markets plant fertilizer created by “vermicomposting” — harvesting worm excrement. It sells the product in 20-ounce (567 grams) plastic soft drink bottles, many gathered by school children. It employs 10 people in a warehouse in economically depressed Trenton.
Those business choices were born not of idealism but to maximize efficiency and keep costs down.
“We’re in Trenton because the rent is very cheap and labor is abundant,” said Szaky. “The decisions were made by wearing the greed hat … but ironically we’re doing the right thing.”
TerraCycle Plant Food has sold for around $7 since early 2004 in organic groceries and independent garden shops, and earlier this year began appearing on shelves in Wal-Marts across Canada and Home Depots there and in New Jersey.
Sales for 2005 are expected to reach about $500,000, and Szaky hopes to triple that next year with a planned launch in Home Depots and Wal-Marts nationwide.
In other words, there’s a lot of movement in worm excrement. Some thought selling worm execrement might fail, but it came out OK in the end.
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.