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Posted by on Aug 6, 2010 in Law, Science & Technology | 0 comments

Coca Cola: No Consumer Could Reasonably Think Vitaminwater Is Healthy

This is so annoying:

Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company’s vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself?

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

The non-profit is The Center for Science in the Public Interest. Here’s the original CSPI press release announcing that suit. And here’s CSPI’s latest press release. Here’s U.S. District Court Judge John Gleeson’s ruling containing the quote.

Creative Loafing, quoting a snippet from the vitaminwater FAQ page, finds vitaminwater’s marketing materials are unequivocal – Coca-Cola claims vitaminwater contributes to “better health.”

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