Lost Remote’s Cory Bergman explains:
While viewers in most of the U.S. were wrapping up the live broadcast of The Grammy Awards, viewers on the West Coast were just getting started with the tape-delayed version, airing at 8 p.m. PT. As is customary for many viewers now, many on the left coast opened their Twitter and Facebook accounts to chat along with the action — just in time to catch the East Coast updates announcing the album of the year. …
The live blog on Grammys.com was even worse — organizers didn’t even try to cater to the West Coast audience. They put a timestamp on each update that included both Eastern and Pacific time, but as the shows overlapped, all the updates stuck with the live broadcast. Just as West Coast users first logged into Grammys.com, they saw the biggest spoilers of the night from the end of the East Coast show.
The end result was a clash of time zones that underlines the new reality that you can’t have it both ways in today’s social media world. Two-screen experiences are now the norm for many TV households, especially among key younger demos that network television is so desperate to keep.
Our Robert Stein covered the old ghosts at last night’s event. For the young and gay, here’s Lady Gqga’s performance of her new LGBT call-to-arms anthem, Born This Way: