Jeffrey Rosen, author of 2000’s The Unwanted Gaze: The Destruction of Privacy in America, has 7,000 words in the NYTimes Magazine on living in a world where “the worst thing you’ve done is often the first thing everyone knows about you.” The story, The Web Means the End of Forgetting, has been up since Wednesday. It deserves wide discussion.
A snippet:
Companies like ReputationDefender offer a promising short-term solution for those who can afford it; but tweaking your Google profile may not be enough for reputation management in the near future, as Web 2.0 swiftly gives way to Web. 3.0 — a world in which user-generated content is combined with a new layer of data aggregation and analysis and live video. For example, the Facebook application Photo Finder, by Face.com, uses facial-recognition and social-connections software to allow you to locate any photo of yourself or a friend on Facebook, regardless of whether the photo was “tagged” — that is, the individual in the photo was identified by name. At the moment, Photo Finder allows you to identify only people on your contact list, but as facial-recognition technology becomes more widespread and sophisticated, it will almost certainly challenge our expectation of anonymity in public. People will be able to snap a cellphone picture (or video) of a stranger, plug the images into Google and pull up all tagged and untagged photos of that person that exist on the Web.
In the nearer future, Internet searches for images are likely to be combined with social-network aggregator search engines, like today’s Spokeo and Pipl, which combine data from online sources — including political contributions, blog posts, YouTube videos, Web comments, real estate listings and photo albums. Increasingly these aggregator sites will rank people’s public and private reputations, like the new Web site Unvarnished, a reputation marketplace where people can write anonymous reviews about anyone. In the Web 3.0 world, Fertik predicts, people will be rated, assessed and scored based not on their creditworthiness but on their trustworthiness as good parents, good dates, good employees, good baby sitters or good insurance risks.
Changing mores:
In addition to exposing less for the Web to forget, it might be helpful for us to explore new ways of living in a world that is slow to forgive. It’s sobering, now that we live in a world misleadingly called a “global village,” to think about privacy in actual, small villages long ago. In the villages described in the Babylonian Talmud, for example, any kind of gossip or tale-bearing about other people — oral or written, true or false, friendly or mean — was considered a terrible sin because small communities have long memories and every word spoken about other people was thought to ascend to the heavenly cloud. (The digital cloud has made this metaphor literal.) But the Talmudic villages were, in fact, far more humane and forgiving than our brutal global village, where much of the content on the Internet would meet the Talmudic definition of gossip: although the Talmudic sages believed that God reads our thoughts and records them in the book of life, they also believed that God erases the book for those who atone for their sins by asking forgiveness of those they have wronged. In the Talmud, people have an obligation not to remind others of their past misdeeds, on the assumption they may have atoned and grown spiritually from their mistakes. “If a man was a repentant [sinner],” the Talmud says, “one must not say to him, ‘Remember your former deeds.’ “
Rosen will be following up with interviews of Michael Fertik, the founder of ReputationDefender, and Paul Ohm, a professor of law at the University of Colorado “who has some creative proposals for new laws that could limit the ability of employers to fire, or refuse to hire, people based on their legal online behavior.” The interviews will be posted Monday and Tuesday. You can propose questions for them here.
You can find me @jwindish, at my Public Notebook, or email me at joe-AT-joewindish-DOT-com.