I had heard this story before but now that the ads are airing it was brought to my mind again. Dr. Pepper has this new ad campaign talking about how their new soda “isn’t for women”.
It seems that this new soda is part of a whole new segment of the soda market. When i saw products like Coke Zero or Pepsi Max I just assumed it was some sort of branding thing, trying to get catchy names versus just the word diet.
Well it turns out there is more to it.
It seems that some men out there are so insecure that they won’t drink ‘diet’ soda because that is for women, as if you aren’t macho if you cannot force your body to ignore the sugar in regular soda.
Now I’m far from a macho man and am pretty sure lots of self proclaimed “manly men” would consider me a wimp.
But I’m not so insecure in myself that I measure my manliness by what kind of soda I drink…
Am I wrong in finding this ridiculous ?