Jordan Golson, responding to Gene Munster’s claims — he thinks we’ll see Apple TV by 2011 — says maybe:
Munster also thinks the Mac maker is going to launch a television that wirelessly syncs with your other Apple devices, and predicts an Apple set-top box with TV input and DVR capabilities. Both Chris Albrecht and I think most of that stuff is bunk, but I’m going to have to disagree with my colleague on this TV subscription deal. A lot of the pieces fit together too nicely to just ignore the possibility. […]
A subscription service from Apple consisting of a $35 or so monthly fee for access to a large and complete library of current-season television episodes via iTunes would fit well into the TV networks’ overall content strategy — Hulu has proven there is a demand for streaming full episodes, and the cable companies have long shown that consumers are willing to pay for access. In the past, Apple has succeeded in getting media partners to the negotiating table, bringing all the major movie studios onboard to rent and sell movies through iTunes. Oh yeah, and Apple has a massive pre-built market in the millions of people who own iPhones and iPod touches.
I’d give up my cable to go for it in a second!