ReadWriteWeb Biz points to Mike Blumenthal, a blogger who specializes in local search, on Google’s poor Better Business Bureau rating:
The bulk of the issue apparently is the fact that Google has not responded at all to 47 complaints. They were not judged on whether they satisfied the complaint, not whether they complied with their agreements… to a large degree, just whether they have responded…. Google has made a science out of making it difficult to get a problem looked at let alone solved. They have saved millions of dollars by not providing support. Most of the unhappy folks either do what I do (stamp my feet etc etc ) or they go away. But obviously, a very small percentage file a high profile complaint with the Better Business Bureau. There were 637 over the past 36 months and all Google has to do is respond to every complaint. How friggin’ hard is that?
We all know it’s true; the new reality; the cost of (ad-supported) free. (Though Yahoo, Microsoft, AT&T, Verizon, HP and Apple all score higher.) RWW commenter Dustin makes this sharp point, “The BBB is about as relevant as Flash on an iPod.” Will you choose Bing because of it?