A particularly questionable tweet from the Washington Post raises the question: what makes a tweet go bad?
The problem is that media organizations are looking for numbers – clicks – because they are easily measured. So social media teams are rewarded for behavior that leads to shares and click-throughs.
But to do that, the tweet or status has to tease.
If it actually answers a question, well there’s no need to read any further, is there?
On Monday, someone on the Washington Post social media team wrote a click bait tweet about rape. I found it disgusting behavior, and a lot of other folks did, too.
What do you think?
Known for gnawing at complex questions like a terrier with a bone. Digital evangelist, writer, teacher. Transplanted Southerner; teach newbies to ride motorcycles. @kegill (Twitter and Mastodon.social); wiredpen.com