Doubting Apple Will Buy Barnes & Noble


Doubting the rumor that Apple will buy Barnes & Noble, Technologizer’s Harry McCracken runs through a brief history of Apple not buying Universal Music, Pixar, TiVo, Palm, Sun Disney, Nintendo, AMD, Sony, Yahoo, EA, Twitter, Facebook, Netflix, and Hulu:

For years, Apple has confounded the rest of us by not buying things that it should clearly be buying. Not purchasing other well-known companies is so core to Apple’s strategy that it must have a whole department devoted to non-mergers and un-acquisitions. …

Now, take this for what it’s worth–remember, I’m not a professional analyst–but a careful reading of history indicates that the news of Apple’s discussions with Barnes & Noble can lead to only one outcome: Apple not buying Barnes & Noble.

         

1 Comment

  1. There’s a common belief that if a company succeeded under one style of management, then it would have succeeded under any.

    In the real world, large corporations sell off even profitable divisions, so that they can concentrate on their core business.

    Apple appears to be doing quite well being Apple.

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