While BP struggles to come up with a solution for their oil spill catastrophe, I’m reminded of other great “let’s just make it up as we go along” approaches to environmental problems.
When a television show is struggling in the ratings, they do a “jump the shark” show by creating a ridiculously lame episode to garner attention.
When a corporation or government doesn’t know how to solve their environmental catastrophe, they “blow up the whale.” See video for example.
Douglas Bursch is the author of Posting Peace: Why Social Media Divides Us and What We Can Do About It. He also hosts The Fairly Spiritual Show podcast.