Want to attract women? Want to please the woman in your life? Burger King has a solution:
Use a body spray that contains the hint of the scent of broiled meat.
What’s hinted at is that if you use this new broiled meat spray you might — as the old Burger King slogan proclaimed — REALLY need two hands to handle a….(you fill in the blank).
There’s even a website promoting it…and this is no joke:
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food “virgins” pitting the Whopper against McDonald’s Corp.’s Big Mac.
If this turns on 21st century women, will a french-fry smelling body scent be far behind? And perhaps we’ll see copy cat products like this:
—“LOTS OF TOPPINGS”: A new seductive pizza-like body scent…from Pizza Hut.
—“THE CHICAGO WAY”: Entice women with the turn-on smell of an extra long Chicago hot dog with sauerkraut suggesting a spicy relationship that’s sure to be a gas..from Wienerschnitzel.
—“THE CHOSEN LOVER” (one I would have liked to have gotten on my bar mitzvah): Wear the scent of being the chosen one by using body spray containing a whisper of the aroma of chopped liver, belly lox and kreplach…from Manischewitz.
—“REFRIED LOVE”: Turn on women with a body spray containing the sexually arousing smell of refried beans…from Taco Bell.
UPDATE: So what does the stuff really smell like? Here’s the news by a nose…
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.