Had I posted on this topic before I’d be eating my words. Oh well. The harder they fall…

He made the most elementary of Twitter mistakes, sending a public @reply instead of a direct message. Maybe he should have read the howto.

Mashable calls it:

…certainly the biggest “DM fail” we can think of (at least in terms of resulting media circus).

That’s not to say other high profile organizations haven’t been embarrassed by Twitter mistakes before. Earlier this year, a Chrysler employee was terminated after dropping the f-bomb on the automaker’s Twitter account, while a Red Cross social media specialist tweeted drunk on the organization’s behalf on account of a HootSuite slip up.

So will he survive?