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Posted by on Mar 2, 2012 in Science & Technology | 1 comment

Windows 8 Nine, OS X Two

Rumor has it that Microsoft could have 9 flavors of Windows 8. That’s up from 6 versions of Windows 7. And seven more than Apple’s two versions of OS X:

If this key is to be believed, Windows 8 will be available in the six editions of Windows 7 with the addition of Windows 8 Professional Plus, Enterprise Evaluation, and ARM edition. That makes nine Windows 8 versions in all — seven more editions than Apple’s OS X.

The difference is important. It speaks to the approach these companies have toward OS sales. Microsoft, the still massively dominant player in desktop computing, has a version for nearly every environment ranging from OEM netbooks to massive enterprise environments. The difference between the versions often involves additional (or missing) applications, networking support and security features. On the other hand, Apple puts all their goodies in one basket and sells only one consumer desktop option. There’s always OS X server, too, which Apple branded as the “Server For Everyone”.

I’m reminded again of the brilliant 2006 if Microsoft designed the iPod Packaging video…

The video was produced by Microsoft as “an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding.”

I’m guessing the marketing person who did that video no longer works for Microsoft.

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