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Posted by on Jan 28, 2013 in Media, Politics | 3 comments

Two (Video) Takes from Republicans Who Say Sarah Palin Leaving Fox News Symbolizes New Era

Is Sarah Palin oh, so, 2008 – 2011? Two Republicans who say it like it is (which some conservative Republicans don’t like) suggest she is — and that’s why they believe Fox News’ Roger Ailes didn’t make her an offer she couldn’t refuse to stay at Fox, so she’s leaving.

Someone recently emailed me to ask why bother posting on Sarah Palin at all? Why? Because for a while it seemed as if she was “the future” of the Republican Party. Palin’s suppoters and fans see her as someone with charisma, who knows how to bluntly talk, a kind of combination Republican Harry Truman, combined with a little bit of Ronald Reagan, who has great appeal to women. Her non-fans can’t understand why others feel that way and note that she didn’t exactly set the world on fire when she ran with Arizona Senator John McCain in garnishing women voters. To her critics, she isn’t wise but seemingly parrots talk show host and weblog rants.

And now with her departure from Fox News — it’s clear now that they offered her a contract they knew she would ultimately nix. There have been many pieces now written about what it means, but these two segments are perhaps the most perceptive.

First, GOPer David Frum (who is not the biggest fan of conservative talk radio and what it has done to the image of his party) who feels Sarah Palin’s exit is similar to when Fox News parted ways with Glen Beck, who was also perceived by many to be over the top and a detriment to the image of Republicans and conservatives:

And now view MSNBC’s Joe Scarborough, who contends Palin was edged out because the real “de facto” head of the GOP is Ailes, who is trying to do a course correction for a Republican Party that has gotten an increasingly extreme and striden image that turns off many voters (including some Republicans):

Meanwhile, I sure wish I could get a gig like Palin’s:

Sarah Palin uttered more than 189,000 words over 150 appearances on various FOX broadcasts during her three years as an analyst at the network, or $15.85 per word

With the three-year contract now expired between FOX News and Sarah Palin, there is a wealth of commentary made by the former Alaska Governor and GOP Vice-Presidential nominee to dissect.

Palin, who was paid a reported $1 million per year as a contributor to FOX since mid-January 2010 when FOX announced her signing, may not have made quite the splash her employers had hoped during this three-year period, and would, on occasion go weeks between appearances.

So, did the network get their money’s worth?

A Smart Politics review of the more than 150 FOX broadcasts in which Sarah Palin appeared as a paid commentator from 2010 through 2012 finds that she spoke 189,221 words on air during this span, for an average pay rate of $15.85 per word.

Palin appeared on the network in studio, by satellite, by telephone, or in a pre-taped interview an average of once every 7.2 days during this three-year period, with the vast majority of those coming on two particular programs.

Sean Hannity and Greta Van Susteren both interviewed Palin 55 times, combining for nearly three-quarters of her appearances on the network over the last 36 months. (Note: the latter total includes interviews by Griff Jenkins and guest host Martha McCallum on Van Susteren’s On the Record program).

Though the number of appearances were equal, Palin spent a bit more time in the 9 pm EST slot, delivering 72,986 words on Hannity compared to 67,987 words while on On The Record with Van Susteren.

Overall, 74.4 percent of the words Palin delivered during her political analysis occurred on these two programs.

If I had got paid by the words like that, I could make Mitt Romney look like someone in a food line for what I’ve said about the glories of New Haven Pizza in New Haven and San Diego alone.

That does NOT sound as if
–Fox News got it’s money’s worth…
–Palin was expanding not just her political base but a far larger potential audience with which she could communicate.

It sounds like … a great gig.

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  • sheknows

    It’s good to hear that some sane Republicans are finally thinking about their image..or maybe it’s just ratings. Anyway, the less we hear from the Hannitys and Palins of the world, the better. Now if only someone could do something about Rush.

  • cjjack

    I was searching for an analogy regarding Palin’s exit from Fox, and I think I finally got one:

    If Fox News were a country music radio station, they just fired the “wacky morning show” they paid too much for a few years ago. It seemed like a good idea at the time, and for a while it worked, but the return on the investment just wasn’t there, the on air talent was difficult to work with, and the contract was conveniently up.

    So they low-balled on their contract offer, and the on air talent turned them down in a huff…which is exactly what they wanted to happen.

    Mind you, the station is still playing country music. The format of the station hasn’t changed one tiny bit. The management is the same. The program director is the same. Their commitment to playing country music has not changed. They just figured they needed a new DJ.

  • zusa1

    The Republican party had veered away from it’s fiscally conservative ideology and crossed the center line and was driving down the left lane of the road. Sarah Palin and the tea party struck a chord with people wanting to get the rep’s back into the right lane and have been yanking the wheel hard right. Hopefully the rep’s will stabilize back in the middle of the lane. Maybe this is a sign.

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