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Posted by on Nov 9, 2012 in Politics | 4 comments

The Story Behind The Photo

I love stories like these, the back-story. A Paul Harvey “the rest of the story” story, sorta.

At about 11.15 pm Eastern Tuesday night, the Obama campaign tweeted and Facebooked a picture of Barack and Michelle Obama, a photo clearly not taken at that moment. (The sky was not dark; she was wearing a sleeveless dress.)

Twitter photo

The photo went viral, becoming the most “liked” Facebook photo ever and probably the most retweeted tweet ever.

As of this writing, the photo has 4,254,126 Facebook likes; 575,453 Facebook shares; 806,485 Twitter retweets; and 290,915 Twitter favorites. [Twitter has more than 500 million accounts; Facebook has more than 900 million.]

Is this the first election where an iconic image of the result resided not with a newspaper or television network but with two digital social networks … and where the photo was shot not by a photojournalist but by a campaign photographer?

Scout Tufankjian, a Brooklyn-based photographer, shot the 2008 campaign as a photo journalist and produced a book afterwards. The campaign hired her, and she started in August. That’s when she took this photo. On August 15. In Iowa during a three-day old-fashioned bus tour.

In a conversation with Slate, Tufankjian said:

It was the first day that the first lady had joined us so he hadn’t seen her in a couple of days. She came in on a bus that morning—it was the first event of the day—and they embraced on stage…

I decided to focus on them rather than taking a wider shot, because I think I’m not alone in finding their relationship to be totally aspirational. The obvious love and respect that they have for each other, and that the relationship is clearly one of equals, despite the fact that he’s the president, is remarkable. So I wanted to focus on them as a couple rather than on them and the crowd, or them and their position…

Tufankjian said that the campaign didn’t tell her it was using photo on election night. “I found out when a friend of mine e-mailed me to let me know that they had used it.”

In speaking with Boston magazine, she elaborated:

I’m not an intimate in their relationship—but the way they hug each other, they seem so caught up in each other. It’s not just a pro forma hug at an event. I wanted to isolate them away from the crowds. I wanted a photograph of just the two of them as opposed to all of the other stuff that was going on around it.

Jenice Armstrong at suggests the power of the image lies in the fact that the photo feels real. It “isn’t some corny, staged photo op. There’s intensity in that hug. How often do you see that with politicians?”

Phillip Kennicott, at the Washington Post, thinks that there is a mix of the political and the personal in the appeal:

It has all the generic ingredients of a successful political image. With its moody and slate-gray sky, it encapsulated the drama many of President Obama’s supporters felt Tuesday evening: The Obamas had weathered the storm…

But the photograph has a remarkable and specific latent message, too. Unlike many images of political marriage in which the man lays claim to his wife through a symbolically possessive gesture — touching her shoulder, raising her hand up or kissing — the embrace between these two people seems mutual…

It’s impossible to know the reality behind this image, whether the president and the first lady are indeed in love in the way that photograph suggests. Perhaps this is just another very successful variation on the carefully staged depiction of love that is mandatory for political success. But regardless of the reality, that variation is significant. The photograph strongly suggests an ideal of mutuality in marriage, unencumbered by older ideas of possession and obedience that still hold sway in some deeply traditionalist religions…

[T]he president chose this photograph to tweet, disseminating an image that emphasizes neither the man’s power nor the woman’s beauty. The image that went viral, that clearly speaks to people, represents a more modern ideal of true equality in emotional relations.

I think all three are talking about the same thing.

There is a feeling of equality and vulnerability in this photo that is not politics — or marriage, for that matter — as usual.

Clearly the image touched an emotional chord with a lot of voters. The fact that this election also saw the first voter approval of same sex marriage in the country — in Washington, Virginia and Maine — may have contributed to the photo’s appeal. [Note: Minnesota voters rejected a ban.]

The fact that election rhetoric – on both sides – was particularly nasty may also contribute to its appeal.

It is a photo of togetherness, of promise, of faith.

We can all use a little more of each of these in our lives. Washington, DC … a lot more.

Here’s to hope.

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Cross posted from WiredPen.

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Copyright 2012 The Moderate Voice
  • Carl

    Oh yeah you are right there where I am. This is Camelot. Better than the Kennedy Camelot. This is First Family Perfection.

    I’ve never wanted a politician’s picture. Like them or not, I just didn’t care about them that much. But I would like a picture of this first family. I am so proud of them. If anything should happen to them I tell you I am going to just loose it. I worry about them in this God-awful partisan country everyday.

    Makes me feel really wierd that feel that way too because I just don’t do that.

  • Hi, Carl – thanks for writing. I agree with you re JFK because, in part, we know today how much of it was a sham — although it was probably S.O.P. for both politicians and high-powered white executive males of the day.

    I worried a lot after the election in 2008 but I don’t worry as much today. And I think that security is better today than it was in Reagan’s day, for example.

  • ordinarysparrow

    Thanks Kathy… i too like this picture…so very genuine…When i first saw it the song by Patsy Cline,”Back In My Babies Arms.” played through the mind… 🙂

    Wish i could post the picture that goes with this story of President Obama but since i cannot will describe it… The picture has the President holding a little infant with sincere attention and carefulness… And here is the story that goes with the picture that was shared by a Breast Feeding site….

    Last Friday (11/2/12) President Obama was speaking at our local high school. I took my 10wk old son with me. I did pack some formula in the bag as I knew the place would be packed and was unsure about breastfeeding in front of thousands. My son is an eater and seeing as we were there about 4hrs he had no problem devouring the 8oz I packed. So there I was front row with a hungry baby. I knew I didn’t want him to start crying, as the President had just begun to speak, so I covered him up with his blanket and let him go to town. I noticed the President glance at me while speaking and give a little smile. I thought surely I imagined it. Then, when he was done speaking he came down to do the usual crowd greeting, shaking hands and whatnot. As soon as he got close enough, he pointed to me and gestured his hands in the “hand me the baby” manner. So I handed my son over! He danced with him a second and kissed him on his forehead. As he was handing him back he smiled, nodded at me, and said good job. Everyone has been asking why he told me good job and I just giggle. Here I was worried about breastfeeding in front of all those people and the only person who noticed was The President of the United States, and he supports it! Best feeling EVER!

    (Admin note: we are not a page with a political agenda. We are not a page that promotes denigrating others. We are not a page that encourages people to start fights. We are a breast feeding support page.

    Without a doubt Obama is a different kind of president than we have known prior…He has a level of consciousness that many are yet to know….

  • dduck

    From the dark side: Nixon kissing Checkers or Bill with Monica.

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