Teenage Heartthrob: Archie Magic Continues
When we were growing up, teenagers, especially girls in our extended family, were mostly Archie fans. These comic books, to be found scattered around in many teenage bedrooms, invited my occasional curiosity. Interestingly, the nearly 70-year-old Archie is still evergreen and his romantic pursuits still invite media spotlight.
“That perennially teenage redhead from Riverdale made headlines around the world when word leaked, back in May, that he would propose to his longtime love interest, Veronica Lodge, in issue No. 600 of the comic that bears his name. But that issue, published in August, was only Part 1 of a six-part story, ” reports The New York Times.
“Although Archie did marry Veronica, things will take a turn in November, when Archie proposes to the lady in waiting, Betty Cooper. That’s just the latest twist in the romantic triangle that has thrust this nearly 70-year-old character, and his parent company, into the media spotlight.
“Archie, who first appeared in December 1941, has followed the course of other comic-book characters: spinoff titles, a radio program, a newspaper strip and a Saturday morning cartoon series. But as comic books became graphic novels, Archie was talked about less and less. In 2007 the publishers of Archie Comic Publications introduced what they called a “New Look” for the Archie gang, which was less cartoony, but that experiment will end this year.
“The wedding, which began as a way to celebrate the 600th issue, has become a game changer for the company. ‘What the story has done is to introduce Archie on a global level,’ said Jon Goldwater, co-chief executive of Archie Comic Publications. The company plans to roll out new titles for international markets, pursue film and TV opportunities and release a series of deluxe collected editions.
“Until the wedding story began to unfold, the core readers of ‘Archie’ were female, between the ages of 7 and 17, Mr. Goldwater said. But the new story line has multi-generational appeal, he added, with feedback from readers indicating that the comic had been shared among parents and children…” More here…
The venerable The New Yorker “interviewed” Archie….Read here….