To say that many TV commercials use sex as a key ingredient is stating the obvious. But the latest entry in GoDaddy’s seven year parade of offensive SuperBowl ads hit a new low.

KATHY GILL, Technology Policy Analyst
Sort by:   newest | oldest
ShannonLeee
Guest
ShannonLeee
3 years 7 months ago

Silicon Valley has a bigger elitism problem than they do a sexism problem. A problem that may one day be very hurtful to the tech economy.

dduck
Guest
dduck
3 years 7 months ago

Ok, kill me, I enjoy the ads and freely admit to being a dirty old man.
Of the above, I most enjoyed the wax job one. Least favorite, the kissing one.

yoopermoose
Guest
yoopermoose
3 years 7 months ago

It wasn’t the kissing so much as the smacking noises that I found…disturbing. I certainly did not feel the urge to register a domain.

zusa1
Guest
zusa1
3 years 7 months ago

Was the Calvin Klein underwear ad sexist? Men can use sex and physical appeal to sell and not be undermining their gender’s credibility and women can’t? Maybe I’m not getting the nuance.

The kiss was a train wreck I couldn’t look away from, no matter how much I wanted to.

tidbits
Guest
3 years 7 months ago
Both the Calvin Klein ad and the GoDaddy kiss ad were off-putting to me. My wife’s eaction, FWIW, to the two ads were “Oh yuck” and “What is that?” You can decide which comment applied to which. Oddly, I found the Jack-In-The-Box “How I Met Your Mother” ad to be kind of cute/funny, though I can understand why some would find it sexist and offensive as well. I’m willing to be educated on this if education is needed. It seems that sex is a part of advertsing, and the question is where lines are drawn from time to time…”gyrating crotches”… Read more »
roro80
Guest
roro80
3 years 7 months ago
“Men can use sex and physical appeal to sell and not be undermining their gender’s credibility and women can’t? Maybe I’m not getting the nuance.” No, it sounds like you understand the nuance pretty darn well, zusai. You are correct — men can use sex and physical appeal to sell and not be undermining their gender’s credibility, and women can’t. Ways we know this is the case: nobody saw that CK commercial and decided it meant that men are in general only good for one thing, probably shouldn’t be in positions of leadership, and are generally stupid. The GoDaddy commercial… Read more »
DR. CLARISSA PINKOLA ESTÉS, Managing Editor of TMV, and Columnist
Editor

It didnt seem to me that the GoDaddy SB ad [one in a series of really weird sort of 10year old vomit obcession ads] is about sex, not even close. Look at the subtext and tell us what you see there. That’s the meaning of the ad, I think. Just my .02

dduck
Guest
dduck
3 years 7 months ago

Women have a right to be pissed off off at the ads, and I have a right to enjoy them (except for the SB one). :-)

zusa1
Guest
zusa1
3 years 7 months ago
Kathy, I read the tweet exchange. What I would like to understand better is what she meant by “I feel like sexist backlash against women in tech has gotten worse in the past 6 months.” “That’s just the economy getting better.” Is she referring to what she considers to be sexist advertisements or how women are being treated in the workforce.? I think Ms. Kane did a disservice to women by perpetuating the “angry feminist” stereotype. She handled that in a totally unprofessional way. If the goal is to promote more women in the workplace, I don’t think this in… Read more »
roro80
Guest
roro80
3 years 7 months ago

I definitely think being demure and ladylike about blatant sexism has proven effective in the past. If Ms Kane had asked pretty please don’t be mean to us delicate ladycreatures, I’m sure that everything would have been resolved toot-sweet. *bats eyes*

zusa1
Guest
zusa1
3 years 7 months ago

roro80,

I think calm and professional would have been better to start, then escalate if need be.

Do you think ads like the go daddy one harm women in the industry because it causes men in the industry to view/treat them differently, or because of the role model effect on young women/girls or something else?

roro80
Guest
roro80
3 years 7 months ago
Zusai — Primarily the former, but yes, also the latter. Of course, there’s certainly a chicken and egg thing going on with the two. We as a culture tend to teach women from the time they are girls that their value lies in their ability to please men. Acquiescent and sexy, and but certainly not “geeky” and smart, and definitely not outspoken and driven. Then when we grow up, since focusing on being sweety and accomodating and sexy don’t lead to awesomeness in math and science, there are very few of us who end up in tech. Guys in tech… Read more »
zusa1
Guest
zusa1
3 years 7 months ago

Roro80,

Thank you for your thoughtful post. When I wrote “Men can use sex and physical appeal to sell and not be undermining their gender’s credibility and women can’t?”, I meant why can’t women make the same choices as men without repercussions. I guess we’re not there yet.

roro80
Guest
roro80
3 years 7 months ago

You’re quite welcome. And no, we’re definitely not there yet, unfortunately.

wpDiscuz