Reps. David Price (D-N.C.) and Mike Castle (R-Del.) told the Huffington Post in a joint statement that they plan to introduce a bill that would force CEO’s to take ownership of their company’s ads.
For example: “I’m Brian Moynihan, the CEO of Bank of America, and I approved this message.”
The two House members plan to push the “Stand By Every Ad Act”, which would force a corporate chief to issue a similar message at the end of every commercial.
Castle has the press release posted:
Rep. Price was the lead sponsor of the original “Stand By Your Ad” legislation, enacted as a part of the 2002 Bipartisan Campaign Reform Act, which forces candidates to appear in and claim responsibility for their ads. “Stand By Every Ad” would build upon existing law by forcing corporations, labor unions and associations to abide by the same standards as candidates and political parties. […] “Stand By Your Ad” has been credited with improving voters’ understanding of the choices they face on Election Day and was explicitly upheld as constitutional in the Supreme Court’s 2003 McConnell v. FEC decision.
The bill would also require companies making robocalls to identify themselves at the start of the message.