Reppler is a service launched last month to help keep your Facebook image clean by monitoring your Facebook profile, making you aware of inappropriate content and highlighting public information that should be private. Jackie Cohen of All Facebook reports that of the 30,000-plus Facebook members’ walls Reppler looked at over the past two months:

• 47 percent of our users have profanity on their Facebook wall.
• 80 percent of our users who have profanity on their Facebook all have at least one post or comment with profanity from a friend.
• 56 percent of the posts with profanity on a user’s Facebook wall come from friends.
• Users are twice as likely to use profanity in a post on their own Facebook wall, versus a comment.
• Whereas friends are twice as likely to use profanity in a comment on a user’s Facebook wall, versus a post.
• The most common profane word is derivations of the f-word.
• The second most common profane word is derivations of the word sh*t.
• B*tch is a distant third.

Reppler helpfully notes that employers are increasingly looking at profiles for professionalism or lack thereof.

Via.

REMEMBER: Some years ago Joe Gandelman pointed to the British middle school that permitted “use of the f-word (or derivatives) five times and these will be tallied on the board so all students can see the running score.” Parents of children who don’t swear in class get “praise postcards.”

I went looking for an update to see how the policy fared. Found none.