Will the truth hurt?

Alkalized cocoa, corn syrup and artificial vanilla. They’re safe to eat, but are they natural?

On Monday, Ben & Jerry’s Homemade, the Vermont ice cream brand that is synonymous with funky flavors and environmentally and socially responsible behavior, agreed to phase out its use of the term “All Natural” for ice creams and frozen yogurts that contain processed or artificial ingredients.

The move comes a month after a Washington-based public health watchdog, the Center for Science in the Public Interest, sent a letter to Unilever, the parent company of Ben & Jerry’s.

Remember Yes Pecan. Do you have a favorite funky flavor?