Microsoft and Yahoo! Internet Search Pact
Microsoft and Yahoo, whose talks about a merger failed last year, on Wednesday announced a 10-year collaboration in Web search and advertising.
Under the agreement, which both companies hope will allow them to compete better with Google, Microsoft will power Yahoo’s Web search while Yahoo will become the exclusive sales force for both companies’ premium search advertisers.
Microsoft’s Bing service, which it recently introduced with much fanfare, will be the exclusive algorithmic search, the companies said in a statement Wednesday.