Donald Trump got lots of news coverage again. But how effective it was is in the eye of the beholder.
If you’re in the center to center left, it was a political stuck that was as much of a bomb as Democratic Gov. Mike Dukakis’ riding in a tank with a helmet in 1988. It was a political bomb that made the nuclear bomb look like a firecracker. Plus, many said it made him look like Snoopy. It became an image used effectively by Republican George H. W. Bush’s campaign.
Fast-forward to 2024 when Donald Trump is seemingly obsessed with insisting Democratic presidential nominee Vice President Kamala Harris is a liar when she says she worked a summer job at McDonald’s years ago. McDonald’s and Harris can confirm she worked a summer job there 40 years ago. Trump has seized on this to portray her as a liar who really never worked there. He has no proof.
So, on Sunday, Donald Trump made a highly touted trip to a McDonald’s to work the french fry frier. But it later emerged that Tump’s campaign left several teenie-weenie things out:
It was all make believe. And the impact? That’s in the eye of the political beholder.
Many Trump supporters considered it absolutely brilliant imagery that crushed Harris. Piers Morgan, the failed CNN Larry King replacement who remains a major media figure in England and who writes for the conservative website The Daily Mail, declared: “As political stunts go, this might have been the best I’ve ever seen, because it served two very powerful purposes in the presidential race.”
The Independent’s Sean O’Grady:
Fascistic, babyish, menacing monster that he is, the Donald Trump we saw in the footage of him visiting a McDonald’s yesterday came across as… somewhat genuine and relatable. Even if he wore cufflinks while handing out Happy Meals.
Donald “aced” the fries, as he might put it, and managed to hand over huge bags of fast food to stunned customers without swearing once. That’s a bigger feat for him than it might sound, now that he’s gotten a bit more uninhibited lately.
He didn’t demean anyone or threaten them with vengeful vexatious prosecution as he did after the last election (“Would you like a lawsuit with that?”). Nor did he bring up that “a lot of people” tell him how intelligent he is. He didn’t even do those inane dances he does when he’s run out of things to say.
Dare I say it: “McTrump” was almost… charming. Almost.
But, of course, this scene was all a ruse.
And:
The proud Americans he served prefer Big Macs and Filet-O-Fish to eating pet dogs and cats or (as per the Trumpian fantasy) wild geese like those nasty illegal immigrants – and so found themselves worthy of Trump’s courtesy.
But, nice as he was, he’s fooling no one. Those who choose to believe in Trump – and there are many who do – will also choose to believe that he’s just like they are; kinda relatable. And those who despise him, an equally large group, will dismiss the exercise as a stunt driven by Kamala Harris’ more substantial experience at the sharp end of the fast-food business.
Many in social media in the center, center left, center right Republicans who don’t like Trump and in the media aren’t lauding Trump for his photo-op.
This is how the Washington Post framed it:
In any other presidential campaign, one of the candidates’ mention of a summer job she held 40 years ago would probably just slip into the background chatter, a little biographical detail of no real consequence and not much political utility.
But what 2024 is experiencing is very much not a typical presidential campaign. And so Vice President Kamala Harris’s mention of having worked at a California McDonald’s in the summer of 1983 led directly to the unexpected sight of former president Donald Trump standing in the drive-through window of a McDonald’s restaurant in Pennsylvania, pretending to fill orders for pretend customers.
The line connecting those two things was Trump’s decision that Harris’s McDonald’s story was a useful way to call her dishonest. Despite Trump’s long track record of making obviously false claims, there’s not much difference in how Americans perceive the honesty of the two candidates. By stating Harris had invented her service with the fast-food chain, Trump can play the same game he played with Barack Obama in 2011: Elevate a murky biographical detail in an effort to hopefully make people wary of a Black Democrat.
Trump and his allies used that informational vacuum to suggest that she never worked there at all, that she was simply an elitist attempting to pose as someone with working-class roots. And to really hammer that argument home, the billionaire former president spent part of Sunday posing as a McDonald’s employee. (The restaurant was closed, and the cars that went through the drive-through were supporters who had been screened by the Secret Service.)
On his social media platform, Trump claimed that his campaign had obtained proof that Harris’s assertions were false.
Notice the rhetorical jump there: from “no record of working” to “never worked.” It’s like saying that, if America’s collective memory and documentation of its history suddenly evaporated, we could prove that Trump was never president, since no record of his having done so exists.
Another Post article describes the scene:
Wearing an apron, the Republican presidential nominee lifted fries out of the hot oil, shook them, salted them and placed them into containers for service. He praised the staff and the company, then popped his head out the drive-through window and waved at a crowd that had gathered across the street. He began to hand out paper bags to the cars that had been waiting in line before his arrival. One man said, “Trump 2024!” as he drove away.
The restaurant was closed to the public during Trump’s visit, and the motorists whom Trump served were screened by the U.S. Secret Service and positioned before his arrival. No one ordered food. Instead, the attendees received whatever Trump gave them.
The most likely impact? It’ll be a wash in Trump gaining any new votes but it shore up and impresse those already inclined to vote for him. It’s unlikely any voters who don’t already to support Trump to be influenced. To them, this will be yet another politician riding around in a tank looking like Snoopy.
— Paul Leigh-Some Rascal on the Internet ????? (@Pleightx) October 21, 2024
I assume Trump’s McDonalds-employee photo-op stunt will convince voters he’s really a gritty man of the people as effectively as Dukakis’s armored-soldier photo-op stunt convinced voters of that in 1988. pic.twitter.com/xVCY29DhBP
— Kurt Andersen (@KBAndersen) October 21, 2024
Breaking: The staff at McDonald's working alongside Trump are all Secret Service agents.
The restaurant was closed for the day, creating an air of secrecy. It seems the so-called 'people's president' is merely a wealthy individual playing at being an ordinary man." pic.twitter.com/R0hg3zUHQ5
— TeaPotUSA (@TeaPotUSA) October 21, 2024
A reminder that the whole Trump McDonald's thing yesterday was fake.
Just like him.
Store was closed. "Customers" were Trump Cult Members. They had scripts. They had rehearsed.
There is NOTHING Trump won't lie about.
— Keith Olbermann (@KeithOlbermann) October 21, 2024
Gov. @Tim_Walz: "[Vice Pres. Harris] actually worked in a McDonald's. She didn't go and pander and disrespect McDonald's workers by standing there in your red tie and take a picture. [Trump's] policies are the ones that undermine those very workers that were in that McDonald's." pic.twitter.com/axYqbAOILo
— The View (@TheView) October 21, 2024
Perhaps no stunt in the history of U.S. politics deserves more ridicule than the grotesquely embarrassing mummery Trump put on at a Pennsylvania McDonald’s today
The whole country got sh*ttier because of this
The McDonald’s was closed, the customers were fake, Trump did nothing pic.twitter.com/qseSiRf2Hp
— Seth Abramson (@SethAbramson) October 21, 2024
This is the local McDonald’s that, I’m a bit embarrassed to say, is near where I live and my family and I frequent. They closed their operations today. This whole Trump visit was all staged. The only “customers” were Trump campaign approved people pretending to be customers. https://t.co/kWyLXQJlti
— US Rep Brendan Boyle (@RepBrendanBoyle) October 21, 2024
You mean to tell me this was all staged, and that these "customers" rehearsed in advance to make it seem like a genuine interaction and that the McDonald's was actually closed to the public! I am shocked! I am appalled! Iam shocked and appalled! ?#Mcdonalds #Trump… pic.twitter.com/uypxq3FBQy
— Shayla Sweatt (@shay_sweatt) October 20, 2024
"So in an effort to highlight his claim that Kamala Harris never worked at McDonald’s, Trump pretended to work at a closed McDonald’s where he served pretend orders to supporters pretending to be customers" https://t.co/KykzMAZz9F
— New York Magazine (@NYMag) October 21, 2024
The MAGA McDonald's franchisee who let Trump use his restaurant for a publicity stunt, was left paying the bill for meals that Trump said he would pay for. pic.twitter.com/bm12YZtrPJ
— Deacon Blues (@DeaconBlues0) October 20, 2024
Trump's McDonald's stunt was entirely pretend. The store was closed, the car line was rehearsed. It was a rich man cosplaying as a minimum wage worker to fool his rube fans into thinking he understands their plight. He doesn't. https://t.co/taKe38p91N
— Mike Rothschild (no relation) (@rothschildmd) October 20, 2024
The irony is that Trump’s 34 felony convictions would prevent him from getting a job at McDonald’s. pic.twitter.com/k4ZAtx2kGM
— Jon Cooper ?? (@joncoopertweets) October 20, 2024
Trump is now claiming that "25,000 people were circling" the McDonald's during his PR stunt yesterday.
"I would not say that the Secret Service was thrilled, but that's the way it is. It was a lovefest and was incredible." pic.twitter.com/Q3etiaVCHy
— Justin Baragona (@justinbaragona) October 21, 2024
MCDONALDS MEMO: “.. McDonald’s does not endorse candidates for elected office and that remains true in this race ..”@CNBC $MCDhttps://t.co/XrGk3Dwl0n pic.twitter.com/0K0t8AEwEy
— Carl Quintanilla (@carlquintanilla) October 21, 2024
The sycophancy here is off the chart.
Jason Chaffetz: "Nobody likes McDonald’s more than I do, except for maybe President Trump!"
Kayleigh McEnany: "I hope when I roll up to Taco Bell next time, Donald Trump is handing me my crunchwrap supreme! That would be phenomenal." pic.twitter.com/SWpl6ysWeb
— Justin Baragona (@justinbaragona) October 21, 2024
Of course Donald Trump knows the McDonald’s menu better than anybody else. If we ever get to see the results of his medical exam (done by a real doctor, not a quack!), I’m sure we’ll learn that his blood type is Big Mac. pic.twitter.com/8wO6MAPx3r
— Russell Drew (@RussOnPolitics) October 17, 2024
Edwards: I also own McDonald's restaurants and I know that you perfected your skills behind the counter a day or so ago and it was my honor to present president trump with the french fry certification pin pic.twitter.com/s7Up4ghaIG
— Acyn (@Acyn) October 21, 2024
Cars rehearsing ahead of former Pres. Trump, who is expected to be serving supporters McDonald's food. pic.twitter.com/sDVXr5qLLj
— Tom Sofield (@BuxMontNews) October 20, 2024
“This was an unbelievably smart move!” CNN panel gushes over Trump’s McDonald’s photo-op stunt to the point where it’s sickening. (Video: CNN) pic.twitter.com/NkdYpQl3lY
— Mike Sington (@MikeSington) October 21, 2024
Trying to wrap my mind around how trump thinks it’s a flex to go “work” at a McDonald’s at 78 years old to mock Kamala Harris for working at one when she was a teenager. As if he has the physical or mental skills to hold down a fast food job. Or any type of job. Fucking moron. pic.twitter.com/F5g9OYgkvo
— ? Scary Larry ? ??????? (@aintscarylarry) October 21, 2024
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Trump Throws Garbage Can Through McDonald’s Window Before Looting $2,000 In Big Macs https://t.co/SSzix78dnn
— The Onion (@TheOnion) October 21, 2024
Me screaming to my husband in the other room: Trump is working at McDonald’s ?
My seven year old runs into the kitchen giggling: HE IS COPYING KAMALA ? pic.twitter.com/wSKsukiLw2
— Qondi (@QondiNtini) October 20, 2024
This image, captured at the end of Trumps shift at McDonald’s, is amazing. Look at how happy everyone is and one satisfied customer is giving him a bear hug. This is an iconic image. pic.twitter.com/cZh9ka131b
— Burt Macklin (@BurtMaclin_FBI) October 21, 2024
Trump Throws Garbage Can Through McDonald’s Window Before Looting $2,000 In Big Macs https://t.co/SSzix78dnn
— The Onion (@TheOnion) October 21, 2024
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Trump arrives for his ridiculous stunt today at a McDonalds. Snipers had to be stationed on the roofs of surrounding businesses for hours for this. pic.twitter.com/yWMejwhcTp
— Ron Filipkowski (@RonFilipkowski) October 20, 2024
Today's cover: Trump works fry cooker at McDonald’s — and MAGA faithful line up to order: ‘I’ll take whatever he gives me’ https://t.co/pI8LrZemmv pic.twitter.com/FYhbRBlvzs
— New York Post (@nypost) October 21, 2024
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.