Talk about high concept. Listen to some of the morning drive local and national radio shows, and turn on TV and what do you see? Democratic Senator Carl Levin grilling former Goldman Sachs Mortgages Department head Daniel Sparks, Senate Governmental Affairs Subcommittee on Investigation, on an internal company memo that called a deal being sold to customers a “sh***y deal.” Levin repeats the phrase from the email over and over — thus creating an instant quote will be on You Tube, blogs (like this), websites, cable and broadcast TV and radio.

And the impact? It hammers home in easy-to-understand language how an email seemingly showed the attitude the company had to customers paying it money, is devastating within the context of the Great Recession — and just happens to come at a time when the Democrats are pushing for financial reform while GOPers are filibustering it.

Here’s the uncensored moment as carried on CSPAN:
http://www.youtube.com/watch?v=gLx2Xc1EXLg

Many broadcast and cable shows bleeped the word. MSNBC’s Keith Olbermann didn’t:
http://www.youtube.com/watch?v=IVu_zbL-1zo

Here’s CNN’s report:

UPDATE: Jon Stewart blasted the Senators last night for grandstanding at a time when it seems unable to do something about financial reform:

JOE GANDELMAN, Editor-In-Chief

Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.

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