Sarah Palin’s favorability ratings dropped slightly among independents, Democrats, and Republicans who viewed Tina Fey’s impressions of her on Saturday Night Live, according to a study conducted earlier this month by HCD Research and the Muhlenberg College Institute of Public Opinion.
Another study by the same group said the real Palin’s appearance on SNL last week boosted her ratings — though not by much — according to an HCD press release.
SNL’s ratings, on the other hand, have shot up thanks to the fake, but especially the real Palin, hitting their highest levels in 14 years when the real version appeared on the show, reports the Los Angeles Times.
Sean Quinn at FiveThirtyEight says the impression has impacted the race in New York to the point that the McCain-Palin campaign is finally and belatedly pushing back.
Meanwhile, rumors are flying that Obama will appear on SNL a week from this Saturday, November 1 — just three days before the election. TVSquad has more about that.