When Douglas J. Wolf sent me a copy of his new book “Marketing Me: The Complete Plan for Keeping Your Job in Any Economy” in 2009, he asked me for my reaction. I emailed him that I thought the book would have far greater appeal to me if he had titled it: “Marketing Joe Gandelman.”
But, actually, “Marketing Me” is a book where anyone who buys it can insert their name in place of the “me” — and the book will fit…and be effective. Are you a college graduate who just got a first job? A high school grad? A worker in your 40s or 50s or 60s? YOU NEED to read and FOLLOW “Marketing Me.”
How do I know? In my old incarnation I worked for two newspapers owned by big corporations. Wolf gives you no-frills-but-highly-memorable-and-immediately-useful tips about how to keep your job in any economy — and how to move up in the organization. It isn’t padded or cutesy. It’s written not just from the perspective of someone who is giving employees advice but someone who knows what bosses need and want so that employee, boss and organization all benefit.
“Marketing Me” should be REQUIRED READING for anyone who has a job or has just joined the job market. You’ll note on Amazon.com if you go the icon below, that Wolf’s book has gotten raves from all who read it. And it’s not surprising. I first met Doug when he installed my ACT database and I later learned that he has written books on it and other computer issues. He has written more than 30 books, ia an expert on contact management, a speaker and a blogger. And when it comes to marketing he has indeed studied it: he graduated from Minnesota State University with degrees in Marketing and Mass Communications.
Wolf is also one of the wisest people I’ve ever met: he predicted in great detail the recession both nationally and in California way before it happened. His advice on a database, how to use it, computers — and life and a career — was always solid. To the point. Witty. Memorable. And wise.
And that also sums up “Marketing Me.” Solid. To the point. Witty. Memorable. And wise.
And Doug was wise on another front:
“Marketing Me” most likely would not have had as wide appeal if he had titled it “Marketing Joe Gandelman.”
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.