The Interactive Presidency

FDR gave Americans fireside chats on radio. JFK came into living rooms through live TV news conferences. Barack Obama is connecting with worried voters by Internet–email, online videos and proliferating web sites.

In each case, as a new medium of communication became universal, the White House wired into it to speak directly to people–one at a time.

What’s different now is that voters are invited to talk back, which may in part account for the President’s continuing popularity during the darkest period in generations. In this interactive presidency, Americans are not feeling abandoned.

This week, the Obama Administration unveiled another web site, on health care reform, to go with White House.gov, Recovery.gov and others sure to come, giving information and asking for feedback.

MORE.