Of course, it never mattered whether Romney “really” believed what he was saying, because it became clear years ago that he would have said almost anything to win. In that case, it was a good bet that Romney was always more likely to lie to his audience than not, and for that reason he disqualified himself through sheer, overwhelming dishonesty. When in doubt, it was safe to assume that Romney was lying, and it was usually safe to assume the worst about his intentions. If there was a chance that he might cave in to hard-liners and ideologues in his party, there was no reason to believe that he would ever stand up to them. When the 47% remarks came out, it didn’t matter whether he believed what he had said, because he had been willing to say it and he had done so because he was so desperate to appeal to the worst elements in his party. As it was, everyone assumed that he didn’t believe what he was saying, but we attributed it to his unprincipled willingness to pander, which simply made his awful statements seem that much worse. (bold mine)
It was fairly obvious from the beginning that Romney had no principals or real ideology. He was driven by the belief that he was entitled to the presidency.