Advertisers Begin Dropping Limbaugh

First published March 3, 2012 @ 3:21 pm Pacific. Updated: 4 March @ 2:45 pm Pacific as Seven Advertisers Have Dropped Limbaugh

I asked Friday if there were a line that, if crossed, would cause Rush Limbaugh’s sponsors to leave.

As a result of the Sandra Fluke fallout, the answer seems to be a qualified yes. It’s a start. Of course, several companies have been falsely pegged as advertisers on anonymous websites … and staff have had to spend a great deal of time answering POed customers on Twitter.

As a reminder: the Rush Limbaugh show is syndicated by Premiere Networks, Inc, part of Texas-based Clear Channel Communications. In 2008, Limbaugh signed a multi-year contract worth $400 million, according to the Wall Street Journal. Clear Channel is the largest owner (850 stations) of full-power AM and FM stations in the country; @ClearChannel has been silent. The three-times-divorced/four-times-married Limbaugh and Newt Gingrich, who, on Sunday, declared that Limbaugh is not the GOP, are two of a kind.

The embedded Storify provides a current accounting of Rush Limbaugh Show sponsors who have ceased or suspended advertising and those that were improperly indicted. It also provides a list of companies that may be sponsors and their lack of response to the weekend bloodbath.

If you think that Limbaugh’s comments are every bit as offensive as those of Howard Stern, then sign my petition to have the FCC investigate (and, hopefully, fine) Limbaugh. The FCC fined the stations that carried Howard Stern’s program more than $2.5 million.

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