Despite some proclamations that the documentary about Sarah Palin was really a huge success in the face of some early reports that it was not pulling in a huge audience, it now turns out that it has fizzled rather than sizzled and is going to Pay Per View. Another Harry Potter or Captain America it wasn’t.
With its Sarah Palin documentary “The Undefeated” increasing its playdates by 40 percent this weekend, only to watch box office revenue decline by more than 63 percent, distributor Arc Entertainment announced Sunday that the film will soon be available on pay per view.
The movie played in 14 Tea Party-friendly locations this weekend — up from the 10 in which it opened last week — but grossed just $24,000.
“The Undefeated” sounds like it isn’t.
UPDATE: An after thought:
Maybe the Palin movie would have played better in theaters if it had been preceded by a Michele Bachmann animated cartoon.
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.