John Gruber, again, this time on the bureaucratic language Microsoft used to announce the Windows Phone 7 today, “Who talks like this? This bureaucrat-ese is intended, I suppose, to sound serious. But it just sounds like bull$#@t.”
The press release is titled, “Windows Phone 7: A Fresh Start for the Smartphone: The Phone Delivers a New User Experience by Integrating the Things Users Really Want to Do, Creating a Balance Between Getting Work Done and Having Fun”
An excerpt:
The goal for Microsoft’s latest smartphone is an ambitious one: to deliver a phone that truly integrates the things people really want to do, puts those things right in front of them, and either lets them get finished quickly or immerses them in the experience they were seeking.
Compare that to, “Apple Reinvents the Phone with iPhone.”
I point again to the classic Microsoft designs the iPod package.
Marketing aside, everyone seems to like Microsoft’s new smartphone philosophy. But they also tend to agree that it’s too late to market so not likely to generate much excitement.
More Windows Phone 7 launch coverage: Venturebeat (discussion), Engadget (discussion) and Techmeme discussion around the press release.