OK, I have always liked JC Penny and have always shopped there. But I now have an other reason:
It’s nice to see a corporation doing the right thing. Even if they are doing it because they realize the new demographics make it a plus it’s still a plus. It’s a sign of the times. The old order is dying – that’s what scares old white people and the election of Obama was a severe weather warning flag. This is rewarding:
“She shares the same values that we do,” he said. “Our company was founded 110 years ago on the golden rule, as about treating people fair and square, just like you’d be treated yourself. We think that Ellen represents the values of our company and the values that we share.”