If the tone and style of GOP Presidential nominee Sen. John McCain’s campaign seem a bit deja vu to you, the Washington Post underscores the reason why:
When Gov. Sarah Palin flew home to Alaska for the first time since being named the Republican vice presidential nominee, she brought along at least half a dozen new advisers to conduct briefings, stage-manage her first television interview and help her prepare for a critical debate next month.
From Mark Wallace, a Bush appointee to the United Nations, to Tucker Eskew, who ran strategic communications for the Bush White House, to Greg Jenkins, who served as the deputy assistant to Bush in his first term and was executive director of the 2004 inauguration, Palin was surrounded on the trip home by operatives deeply rooted in the Bush administration.
The clutch of Bush veterans helping to coach Palin reflects a larger reality about Sen. John McCain’s presidential campaign: Far from being a group of outsiders to the Republican Party power structure, it is now run largely by skilled operatives who learned their crafts in successive Bush campaigns and various jobs across the Bush government over the past eight years.
The team has been assembled and led by Steve Schmidt, a sharp-witted, low-key strategist who has emerged as the campaign’s day-to-day operations chief after the ouster of a group of sometimes undisciplined McCain loyalists. Schmidt’s operation is tightly run and hard-nosed — made up of policy advisers, communications experts, advance people and lower-level aides, many of them old friends who have worked together for the last eight years, and whose presence lends a familiar vibe to the Palin operation.
And McCain’s campaign clearly turned around once Schmidt took over its operations to the applause of GOPers everywhere. It’s Rove-derived, but it wins presidential elections. And, more often than not in recent years, Democrats have not. Is the Obama campaign capable of matching wits and campaign experience with this group?
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.