So who was the genius who thought it would be great to make a Nike ad for Tiger Woods (as if he needs the money) at this point where his image has not yet been restored?
And who thought of the idea of using his dead father’s voice while Tiger sits there and contemplates?
In one sense, if Nike wants to get its name out — and is THAT what it’s all about for a big company like Nike? — it most assuredly had as a company that a)put on a creepy ad b)put on an ad exploiting a person’s dead father c) didn’t seem to feel it was needed to put any distance in time between the scandal that engulfed its celebrity name endorser. The commercial definitely created buzz between those who defend it and those that felt its timing was reprehensible since it showed there are no consequences for the rich and famous. Not even for a modest time period.
And now the Woods/Nike ad is moving into a new phase: it’s sparking a slew of You Tubes spoofing the ad, none of which put the ad or Woods in a great light. GO HERE to see some of them.
Could the Woods Nike ad be spoofed to the extent that it’s (almost) in the class as all of the Adolf Hitler in the bunker spoofs which have become a virtual cottage industry? There are aleady a some You Tube spoofs of Hitler raging on about Tiger Woods — such as THIS ONE (adult content).
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.