Looking for the mouse: Media without YOU isn’t media anymore

May 1st, 2008 by JOE WINDISH

Author and educator Clay Shirky (his latest masterpiece is Here Comes Everybody) spoke at the Web 2.0 Expo in San Francisco last week on the “cognitive surplus” and how we’ll put it to use.

Fascinating:

I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she’s going back there to see if Dora is really back there or whatever. But that wasn’t what she was doing. She started rooting around in the cables. And her dad said, “What you doing?” And she stuck her head out from behind the screen and said, “Looking for the mouse.”

Here’s something four-year-olds know: A screen that ships without a mouse ships broken. Here’s something four-year-olds know: Media that’s targeted at you but doesn’t include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won’t have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan’s Island, they just assume that media includes consuming, producing and sharing.”

Don’t just consume media, make it!

This entry was posted on Thursday, May 1st, 2008 at 5:59 am and is filed under Popular Culture, Media, Technology, Miscellaneous, Business. Both comments and pings are currently closed.

Welfare for Politicians vs Welfare for Special Interests »

By posting comments on The Moderate Voice you are acknowledging and agreeing to the following general comments policy:

(1) The Moderate Voice's comments are hosted by Disqus (http://disqus.com). If your comment doesn't appear immediately, please be patient since it is an off-site system.

(2) All e-mail received from readers by The Moderate Voice is considered intended for publication unless otherwise indicated in the initial message from the writer. Please do not send us attachments unless you contact us and we agree to it.

(3)The Moderate Voice reserves the right to edit all e-mail and posted comments for content, clarity, and length.

(4) Our comment space is reserved for comments that relate to a post's topic. You should not reprint lengthy text from your own works or those of others, including news articles. You MAY link to them.

(5) Comments that are abusive, offensive, contain profane or racist material or violate the terms of service for this blog's host provider will be removed and the author(s) banned from future comments. Such comments also violate the very SPIRIT of this site -- which was created to encourage thoughtful and vigorous discussion among readers who may share differing viewpoints.

(6) All points of view are welcome on The Moderate Voice, with the following exceptions:

(a) Comments posted several times a day with the intent of dominating, re-directing or hijacking the thread by turning a discussion into the equivalent of a bitter shouting match.

(b) Comments posted several times a day that insult or call other commenters or blog writers names or repeatedly make the same point with the effect of or clear intent to annoy other commenters or blog writers.

(7) Name-calling, personal attacks, racist comments or use of profanity by any commenter, whether they are by persons who agree or disagree with the views expressed by The Moderate Voice will NOT be tolerated and will result in the deletion of the comment and the banning of the commenter's ISP address, without notice. In some cases a comment may be deleted and the writer will be given another chance. Commenters who virtually ASK The Moderate Voice to ban them by ignoring any warnings or daring TMV to ban them will quickly get their wish.

(8) Anonymous commenters should identify themselves with the same moniker, so readers know their comments are coming from a single individual. If they don't, they are subject to a banning.

(9)If we have problems with inappropriate or inflammatory comments from a commenter who it turns out gave a fake email address that person is subject to immediate banning.

(10) Quotes from material appearing on The Moderate Voice with attribution are allowed. Reprints are allowed only by permission from The Moderate Voice. You may request permission by e-mail.

(11) The Moderate Voice is a personal site. It is not the Government. It is NOT aligned with any political party. It is NOT promoting any specific candidate for office. It is not a public institution or a media organization. It is not a neutral site. It is intended to express and disseminate the authors' varying points of views. Writers on this weblog WILL take positions. It reserves the right to limit comments to those that, in its view, comport with its stated comment policy. Comments that do not comply are subject to deletion and banning of the author's ISP.

Disclaimer:

--Reading and posting comments at The Moderate Voice constitutes acknowledgment of and agreement to the terms outlined in this comment policy. This comment policy may be revised in part or in full at any time.

--All comments must comport with applicable state and federal laws. The Moderate Voice has no obigation to monitor, edit, censor, or take responsibility for comments. It may or may not act upon a violation of its comment policy once a suspected violation has been brought to its attention. Therefore, commenters are solely responsible for the content of their comments and should ensure that that their comments are lawful and fall within the stated guidelines of both The Moderate Voice and its hosting company.

--The Moderate Voice is not be responsible for injury or liability to any reader or commenter resulting from its own communications or those of commenters, that may be offensive, misleading, inaccurate, illegal, or otherwise unsuitable in the view of the reader. Readers and commenters further agree to indemnify and hold harmless The Moderate Voice from claims resulting from the use of any material appearing on The Moderate Voice which damages the reader, commenter or any other party.

--The Moderate Voice is not responsible for and might disagree with material posted in the comments section. While we strive for accuracy in our posts and DO correct errors, material posted by The Moderate Voice in its posts -- or those left by others in the comments section -- may or may not be accurate.

Read and Post at your own risk.