It is time for Americans to learn how to read media.
“Reading Media” certainly means reading newspapers, magazines and books – and now Websites – and watching television and movies, and listening to radio.
But “Reading Media” also means understanding a second level of whatever you are looking at or listening to that is always there. At that level are the reasons that someone decided to write the story, or the sitcom, or the movie, or the book, or the commercial.
Those reasons are all about you. Media professionals can “read” you like a book. They know what pushes your buttons, what pulls your triggers. They go to journalism and media schools to learn how to read you, using a system of tools and definitions that I call a Toolbox.
For more go here.