I don’t know how long it’s been up, but I noticed today that the Justice Department website is advertising a site to explain the Patriot Act, with a very subtle Web address. Personally I would have favored KickingBadGuyAss.gov, which besides perking up the ears of the kids, doesn’t try to hammer you over the head with its righteousness. Hyperbole in PR almost always backfires, for good reason.
I’m a tech journalist who’s making a TV show about a college newspaper.