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Posted by on Aug 4, 2011 in Arts & Entertainment | 0 comments

On Eve Of Film Festival, Tongue-In-Cheek Ads Poke Fun At Stereotypes

NYILFF Campaign

NYILFF Campaign: Villain's Accuracy Against The Hero In A Movie

The New York International Latino Film Festival, which shines in two weeks, has launched an audacious advertising campaign poking fun at Hollywood stereotypes. Speaking to the New York Times, Elizabeth Gardner, an executive director of the festival, said, “It was really intended to poke fun, but underneath there’s some truth to [the ads].”

The ad campaign — print, TV and outdoor — was developed by Wing Latino, a unit of the Grey Group of WPP.

NYILFF - Computer Geeks

NYIFLL - Computer Geeks In Movies

NYILFF - Rounds of Ammo

NYILFF - Rounds of Ammo In A Revolver

NYILFF - Housekeepers

NYILFF - How Often A Housekeeper Gets The Guy

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Tip: MyModernMet and Frances Haugen

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