In today’s political climate, it’s a bit of a risk to invest money in a two-minute ad about policy issues. But Obama’s latest ad about his economic policy may be just what he needs, precisely because of the serious tone. Viewers may or may not pay attention to the details, but the sober and substantive tone contrasts sharply with the negative, and sometimes silly, ads run by McCain (i.e., “Paris Hilton” and “Lipstick on a Pig”). On the surface, voters may come to view McCain’s tactics as un-presidential, particularly if Obama can make the argument that serious times call for serious discussions.
But conventional wisdom says the ad is too long and viewers respond to sound bites and slogans. What do you think? Will the ad work at this stage of the election?
Whether it works or not, you have to at least give Obama credit for trying to raise the level of political discourse.