One of the most anticipated and commented upon 2012 Super Bowl commercials was Honda’s which kind of updated “Ferris Beuller’s Day Off”. Here’s the Honda explanation on You Tube:
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller’s Day Off back in a big game commercial. We cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda’s fresh twist and wonderful homage to this ’80s classic.
Think you’re a true fan of Ferris Bueller’s Day Off? We hid over two dozen references to the movie throughout the commercial. Some are obvious, some are VERY subtle. See how many you can find. #dayoff
And here’s the “extended” version of the ad starting the always delightful Broderick:
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.