MSM Starts Linking to Other Media Sites
Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors — acting in effect like aggregators. The Washington Post recently introduced a political Web site that recommends rival sites. This week NBC will begin introducing Web sites for its local TV stations with links to local newspapers, radio stations, online videos and other sources. And The New York Times will soon offer its online readers an alternative home page with links to competitors.
Soon. But not yet. That NBC link goes to a NYTimes topic page. And those of us who want outside links must go to an alternative page? Grrr.