AppleInsider reader Tom submits the following photo [above], which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store.
“It’s a friggin booth where you can record your own I’m a PC video,” he said. “This is outside the Apple Store, Bullring, Birmingham, England.” He added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days.
The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m a Mac, I’m a PC” ads.
AppleInsider also cites data suggesting the eccentric Gates and Seinfeld ads dwarfed both Apple’s and the new “I’m a PC” ads in viral views.
TechCrunch has more on the Apple/Microsoft ad wars in Apple Goes McCain On Microsoft With Mocking Attack Ads. And Technologizer wonders whether the Apple ads venture too far into the realm of insider baseball.