Today Comedy Central’s Stephen Colbert kicks off his Pennsylvania coverage with a guest: MSNBC’s Chris Matthews. But is this symbolic for Campaign 2008 and journalism’s future? What’s the most effective way to deliver news to people on the Internet and to appeal to younger American voters? Video and web producer Joe Windish. offers this compelling original interview on the decline of traditional news an across-the-generations political information delivery system and the ascent of vehicles such as Comedy Central’s news-based comedy shows:
Stephen Colbert: A Media Maestro Plays Philly
by Joe Windish
The New York Times Sunday Magazine cover story this weekend was The Aria of Chris Matthews. Released to the web last Tuesday, bloggers had been baffled by it all week. Even Mark Leibovich, who wrote the story, noted that “three network officials asked me why I was writing about Matthews and not [Keith] Olbermann.”
The gist of the piece was that Matthews is an anachronism likely to be downsized when his $5 million a year contract is up next year. MSNBC’s now betting on Olbermann and David Gregory. Why the paper of record deemed it necessary to devote 8,000 words to that observation, I’ll never know.
Meanwhile, the whole way these guys are playing the cable news game seems a little passé to me. The big questions today are: how are we going to profitably port news over to the Internet, and how are we going to make it appealing to a younger demographic? Indications are that by either of these measures the leader in the cable news game right now is in not to be found at NBC, CNN, or FOX.
The hands-down champ is Comedy Central, whose Daily Show and Colbert Report have been playing by the fast and loose rules of comedy to beat journalism at the news game as far back as Indecision 2000. Since then Jon Stewart’s won two Peabody Awards for his election coverage, and he was joined just last week by Stephen Colbert when The Colbert Report won a Peabody of its own.
Today Stephen Colbert and his 80 staffers kick off a week of Colbert Report coverage of the Pennsylvania Primary from the Annenberg Center for the Performing Arts on the University of Pennsylvania campus in Philadelphia. As it happens, Chris Matthews, a Philadelphia native, is slated to be Stephen’s first guest.
To put all of this into perspective, I called up Dr. Robert J. Thompson, Professor of Television and Popular Culture and Founding Director of the Center for the Study of Popular Television at Syracuse University.
I first heard Bob speak on Radio Open Source after Colbert’s White House Correspondents’ Dinner speech. I first interviewed him after Colbert’s outstanding program on the WGA strike. We spoke again by phone last week:
JW: You’ve referred to comedy as The Fifth Estate. Can you explain?
BT: I started calling comedy the 5th Estate to keep the 4th Estate of journalism in check several years ago… I think this whole notion of comedy as the Fifth Estate really, in many ways, is more important in these new shows that are actually doing parodies of news shows because it’s the idea that the Fourth Estate is keeping those first three in check. The idea of what’s going on in Colbert and The Daily Show and even some of what Saturday Night Live and shows like that, is that it’s not only dealing with the political issues but it is dealing with the way in which the mainstream news operations are covering the issues.
Let’s take, for example, the classic example of what Jon Stewart did in the lead up to the war, when he was really examining that issue in a way that a lot of reporters were not for fear of being called unpatriotic and all the rest of it. The whole Dixie Chicks phenomenon. I think there Jon Stewart was a lone voice crying in the wilderness that this was the stuff that ought to be covered. And he was really making fun of – with evidence, showed the clip and that kind of thing – of how this was being inadequately covered by the traditional journalist operation. So there, I think, what Jon Stewart was doing was a really important message about the lead up to the war, but about the way it was being inadequately covered.
JW: What’s your take on Colbert’s Peabody?
BT: Certainly the Peabody is another feather in the cap of respectability that Comedy Central’s hour-long block in late night television has been garnering. That Peabody just goes on the mantelpiece right next to the invitation to speak at the Washington Correspondents Association Dinner, and all kinds of other things that have just been being heaped upon these shows. So, the Peabody is another example of how these late night comedy shows that Comedy Central are doing are really being taken very seriously by a whole range of people… Now we should remember that it also says something about the Peabody Awards. The Peabody Awards are one of my favorite of the awards given because they really don’t operate on the traditional criteria of what we think would be good. Let’s remember that Colbert got a Peabody I believe at the same time that Project Runway got a Peabody. Project Runway is not the fourth, fifth, sixth, seventh, or eighth estate! However, it’s a really good show and I think it deserved its Peabody as did Colbert, but for different reasons. When you think of when Comedy Central first started, and when you think of a lot of the other shows that are on Comedy Central, and you think of how Colbert does that whole act when he dances across the stage when he’s about to interview someone, it’s really pleasing to think that this is now the Peabody Award winning Stephen Colbert!
JW: Colbert is a really tough interview. There’s not a lot of fluff on his show. He brings on hugely complex topics and seems to help his interviewees make their point. And the arc of the show through a season is almost like a college course, he is educating his audience. I come away blown away sometimes. It seems like to me a very high-brow news show. Bring me back to earth Bob.
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