Does this ad help him — or hurt him? (Yours truly believes the two ads via You Tube below are masterful because he gets across his message and also comes across as human. Plus, it’s put within the context of a “TV viewer friendly” bit — not a stiff interview with Tim Russert).
http://www.youtube.com/watch?v=st01RB6mLcs
Joe Gandelman is a former fulltime journalist who freelanced in India, Spain, Bangladesh and Cypress writing for publications such as the Christian Science Monitor and Newsweek. He also did radio reports from Madrid for NPR’s All Things Considered. He has worked on two U.S. newspapers and quit the news biz in 1990 to go into entertainment. He also has written for The Week and several online publications, did a column for Cagle Cartoons Syndicate and has appeared on CNN.