Apple iAds: “Mobile Ads with Emotion”
Apple has officially unveiled its new mobile advertising platform, iAds, the “seventh pillar” of the new iPhone OS 4.0.
The new iAd platform, which we learned about just two weeks ago, will be built
directly into the iPhone OS interface. During today’s iPhone OS 4.0 unveiling event at Apple’s headquarters in Cupertino, CA, Steve Jobs stated that the company is looking to change the face of advertising by concentrating it within apps rather than search — a dig at Google — and is looking “to change the quality of the advertising as well.”
How will that work, you ask? [READ ON]
More on the unveiling of iPhone OS 4. ReadWriteWeb reviews what’s new. The iBook is coming to the iPhone. Jobs said 450,000 iPads have been sold, and 3.5 Million Apps downloaded. Here are TechCrunch’s live notes from the event. Here’s Wired’s live blogging from the event. Here Engadget’s.
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