The morality of religious dating websites run by secular companies

Do you get a creepy feeling from normal businesses that operate religious-themed dating websites? Perhaps this is of no concern to anyone else, but I’ve seen ads for these sites – along with a barrage of forgettable secular websites – all over the Internet, which either means they haven’t blown through their startup cash yet or they’re (gulp) actually making money from people of faith. My thoughts are on my own website here.