Ok Go Is Back & Better Than Ever!

Their new video, “This Too Shall Pass,” debuted Monday night at Ignite LA, the O’Reilly Media-founded lecture series celebrating passion and innovation. In the 2 days since, the video has taken the web by storm gathering an impressive 1,379,047 views. Watch in 1080p HD. Or here…

The reason is that Adam Sadowsky of Syyn Labs was there to show off the results of several months of building, testing and development: An epic four-minute-long Rube Goldberg machine in action, set to the band’s current single. Nearly four minutes in length, nearly any found object you can imagine gets incorporated into a daisy chain of elegant chaos. So much is happening nearly every moment that it becomes overwhelming at times, but re-watching it proves helpful — which is probably only part of why, after being online for less than a day, the video is closing in on 50,000 views.

Have you already seen it? What do you think?

Note: In comments I learned that my post is a duplicate of Mikkel’s. That’s the second time I’ve done that in recent weeks. My pledge to and Mikkel TMV readers, I’ll try to keep up better with my co-bloggers’ posts!