Dishonestly, is the answer. Why? The ends justify the means. What do they want, instead? More government restriction, or government replacement of the private sector, in this case.

Ironic. Should be more than ironic. Should be illegal.

Not really. Mexican drug lords are not going and killing drug users (their consumers) in America where-as Big Pharma has absolutely no problem with poorer Americans dying due to insanely priced medicines. Living not too far from the border with Mexico, I have little fear of the drug lords (they leave people alone when they mind their own business) but I certainly fear the prospect of these greedy SOB's giving America and capitalism a bad name should reform not occur. I want them to lose BILLIONS and I eventually want those BILLIONS go to our government, which is already strapped for cash (ditto for health insurance). Only fitting after screwing the common man for decades, is it not? BTW, there are still waves of American seniors going to Mexico to get cheaper meds despite the violence that is currently occurring there, just check out any border crossing.

If the companies really are doing a quick zoom climb with their prices before “reform,” it's bad PR. They have legitimate gripes, as do the insurers, but as with the insurers, bad timing and abruptness is poor PR.